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A new name, a new look
What began in Someren in 2001 as a hobby for husband and wife Willeke and Martin Jeuken has grown into one of the largest suppliers of indoor and outdoor decorations under the name Beeldenmarkt.nl. And we are proud of that. For 25 years now. And we are celebrating that this year (2026).
In 2024, Martin passed away due to illness, far too early. He still had so much ambition to build on the wonderful position he had achieved together with Willeke and the team. Willeke is now continuing that ambition together with her son-in-law Davy van Otterdijk, making it a true family business. Thanks to his commercial expertise, particularly online, he is determined to prepare the company for the next phase together with the existing team. Digitisation and automation of the various processes are important pillars in this regard.
Modernising the company also requires a narrative that reflects where you are and, above all, where you want to go: building a stronger brand. That is why, on the occasion of our 25th anniversary, we have given ourselves a new name and accompanying corporate identity.
It feels like coming home
Speaking is Davy van Otterdijk, the new face at Het huis van. “I can now see with my own eyes what Martin and Willeke have built together. It motivates me enormously to maintain that strong foundation in that philosophy and to continue building on it together with Willeke. But also to look for opportunities to make ourselves even more unique as a family business. The name and the idea behind ‘Het huis van…’ is the perfect start for that.”
From assortment to collection
Where Beeldenmarkt.nl stood for a broad market of decoration and art, ‘Het huis van…’ now opts for selection, focus, craftsmanship and inspiration. Thanks to the new composition of the team and the accompanying ambition, the brand has been viewed with a fresh perspective and reinvented.
No longer a market where you can find everything, but a carefully curated collection of stylish (home) decoration and accessible art. For indoors and outdoors, in the form of (bronze) garden statues, glass art, petrified wood and pedestals. But also original gifts for weddings, anniversaries and company parties. A place where knowledge, aesthetics and reliability come together. Online in our professional webshop and in our inspiration rooms, indoors and outdoors.
‘Het huis van…’ stands for the balance between decorative and artistic: not too chic, not too massive. A home for enthusiasts of all ages who have an eye for quality, atmosphere and meaning. In the home and garden.